From the Editor

PROSALES has a new story to tell. It gives reason as to why dealers are such an integral part of the home building process. It's a relationship that we're proud to have and dedicated to continually strengthening for the past 20 years.

Dealers Open the Conversation: Builders, remodelers and even end-users all rely on building supply dealers for trusted product information, asking dealers for their opinion on a daily or weekly basis. The builders and remodelers asking those questions might have heard about the product from another source, such as a trade magazine, but they don’t begin to consider a product seriously until they check with their dealer.

Dealers Seal the Deal: What a dealer recommends can either endorse a customer’s intention or cause that customer to veer away from one product and towards another. Either way, more often than not, the sales doesn’t occur until the dealer has been consulted.

Dealers Finish the Job: Dealers play a huge role in reducing the number of callbacks a manufacturer will receive due to improper installation. Dealers show builders how to install products the right way.

In all three parts of the story, it’s what dealers know about products that matters most. These dealers turn to PROSALES for the kind of timely information that can further strengthen dealers' key relationships with customers and suppliers.

This coming year, be sure to reach the top building supply dealers in the market with PROSALES—and deliver the most powerful message possible with our extensive media network:

• PROSALES delivers award-winning editorial excellence in every issue, surpassing the competition.
• PROSALES' Web site features breaking news, blogs, trends and more.
• PROSALES Business Update and Showroom Report e-newsletters reach busy professionals with convenient links to the latest industry news and information.