Builders, remodelers and architects are obvious advertising targets for building product manufacturers.  As a marketer, you know that construction professionals specify your products.

Building material dealers, generally described as lumber yards and two-step distributors, are also integral to the product specification process.  First, builders and remodelers tend to purchase brands that their local dealers have in stock or can easily special order.  The more building material dealers know about your products, the more likely they are to stock them, making them available to their customers, the builders, architects and remodelers.

Secondly, builders, architects and remodelers rank building material dealers' sales people among their top three sources of product information when they are purchasing products.  Again, the more dealers know about your company's products, the better they will be at selling them.

Building material dealers are the primary contacts between your company and your ultimate end-user customers, the builders, remodelers and architects.  Informing your dealer partners, and those who could be partners, is proven to increase sales and profits for building product manufacturers.